I’m a dancer too
Master of Design
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20+ Years Design Experience
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Recreational Dancer
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Dance Website Specialist
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Master of Design + 20+ Years Design Experience + Recreational Dancer + Dance Website Specialist +
I’m a website designer and hold a master's degree in design, but I also spend six classes a week in a studio just like yours.
I grew up dancing, and while my real talent turned out to be in design instead, I've kept dancing for fun, switching to a studio that focuses on adult dancers. I've been involved behind the scenes many times, designing posters, costumes, and programmes (both paper and online!).
I get the magic of what you do. The utter joy of moving your body, clearing your mind of everything except the choreography, and being immersed in a passionate community is incomparable. I understand the confidence you build in your students and how dance transforms people — whether they're 4 or 94. Most of us will never be professionals, but we do it for pure love, and that's amazing.
But I’m also aware of the reality behind the scenes — how much admin and marketing is required to keep a studio running smoothly, and how your website should be supporting that mission, not adding to your workload.
That's why I'm passionate about helping dance studios thrive online. I combine over 20 years of design experience with genuine dance community insight to help you enrol more students and reduce the admin burden. Because every student you gain through a better website is another person who gets to experience the joy, community, and growth that dance brings.
If you’re ready for a website that truly supports your studio, I’d love to help! Book a call and let’s chat.
Specialising in:
Squarespace Websites
Design for Dance Businesses
TRAINING:
Master of Design, Massey University
Square Secrets Business
20+ Years Experience in:
Website, Brand + Graphic Design
Small Business Strategy + Marketing
Recreational Jazz, Ballet, Contemporary + Lyrical Dance
⭐⭐⭐⭐⭐
“Knowledge and care”
“Working with Jen was really easy. She really listened, took my ideas on board, and always replied promptly. If you’re thinking of working with Jen, trust her. She has your best interests at heart and brings so much knowledge and care to the process. She’ll work alongside you to create something fabulous.”
Lorna Borrett
Owner + Director
Leaping Lizards School of Dance