Website design fOR Dance Businesses
Grow your studio + enrol more students
WITH
WEBSITE DESIGN
Make enrolments simple
Parents are busy and won’t wait on a confusing or outdated site. Missing class info, hard-to-use enrolment forms, and slow-loading pages cost you new students. A modern, mobile-friendly website makes it easy for families to find what they need, enrol online, and see what makes your studio special.
Attract more students: easy enrolments, less friction
Impress parents: sleek, mobile-friendly design
Stand out: showcase what makes your studio unique
Fully custom
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Easy to edit
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Designed for dance
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Fully custom + Easy to edit + Designed for dance +
When your website doesn’t keep up, the cracks show fast
Parents give up when they can’t find timetables or enrolment info. You end up drowning in repetitive admin questions. And every dollar you spend on marketing is wasted if visitors click away in frustration.
That’s why your site needs to do more than just look good. With clear navigation, streamlined enrolments, and a professional design that reflects your brand, your website becomes a powerful tool to attract more students and grow your studio.
Fully custom.
No templates.
Every studio runs a little differently, so I tailor each project to fit your unique setup. I don’t start from scratch for the sake of it — instead, I look at what’s already working and where we can make smart improvements to enrol more students and cut down on admin time.
What you get with your new website
Everything your studio needs to impress parents, excite dancers and make enrolments simple.
Custom design
Your studio is unique and your website should show that. Your brand + your business goals = your new website. No templates here.
Showcase Your Studio
We’ll highlight photos and videos of your dancers, classes, and achievements to show what makes your studio unique.
Mobile Friendly
On average, more than 60% of website visits now come from phones, and 88% of those visitors won't return to a website after a bad mobile experience.
Optimised for enrolments
Your website will guide students and parents to take action towards enrolment, with careful layout and navigation design.
More local visitors
Help potential students in your area find you by optimising your website and your Google Business Profile for search (SEO + AIO).
Integrations
Your new website will work alongside any other tools you use, like your Email Marketing Platform or your Studio Management Software.
Easy to Maintain
Squarespace is low maintenance, secure and easy to edit. You or your team can update timetables, videos and more — quickly and easily.
Grows with you
Add new classes, pages, or features easily as your studio expands. Sell merch in your online store or offer online classes (fees apply).
Personalised Support
I will personally work with you throughout the project, provide handover training and a library of customised how-to videos.
How it works
1.
Chat
Tell me about your studio and what you need. Together we’ll decide on a direction and strategy for your project.
2.
Design
I design and build a custom website that fits your brand and business goals. You provide feedback and input along the way.
3.
Showtime
Once you’re happy, we’ll debut your new website, you’ll wow the socks off your dance community and watch your studio grow.
Why choose
I’m a dancer too. Every studio is unique, but my community knowledge and experience gives me a head start in understanding your business structure and goals.
20+ years of design experience plus a master’s degree in design.
A collaborative and stress-free process. You don’t need to come with all the answers, I’ll guide you through.
Squarespace specialist. So you’re not stuck with a site you can’t edit.
Happy Clients
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![Close-up of smiling woman with dark hair and brown eyes, wearing a light-colored shirt.]()
“Before working with Jen, I struggled to make my website user-friendly and had no idea how to create something intuitive and engaging. She made the entire process stress-free, effortlessly transforming my vague ideas into a beautiful, professional website that truly exceeded my expectations.”
⭐⭐⭐⭐⭐
KIRSTEN OCAMPO
DIRECTOR + CHOREOGRAPHER, VALOUR PROJECTS -
![A woman with reddish-brown hair smiling outdoors near a body of water with trees and houses in the background.]()
“Working with Jen was really easy. She really listened, took my ideas on board, and always replied promptly. If you’re thinking of working with Jen, trust her. She has your best interests at heart and brings so much knowledge and care to the process. She’ll work alongside you to create something fabulous.”
⭐⭐⭐⭐⭐
LORNA BORRETT
LEAPING LIZARDS SCHOOL OF DANCE -
![A woman with blonde hair and glasses holding a tabby cat indoors, both smiling.]()
“Having Jen redesign my Squarespace website was the best decision ever! I had tried to update it myself but it was clunky and I wasn't proud of it (even after wasting hours trying to get it looking good). Now I'm super proud of my website and would recommend Jen to anyone."
⭐⭐⭐⭐⭐
NICCI TONG
FAQs
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Most websites take 4–6 weeks from your booked design start date. The exact timeline depends on your project size and your availability over that time.
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Website packages are tailored to your studio and range from $1,500 to $5,000 NZD (excluding GST). This doesn’t include ongoing fees for Squarespace subscriptions, domain registrations, or any integrated tools, which you pay directly to those providers. For example, if you use StudioPro, I can integrate it with your website, but you would continue paying your StudioPro subscription directly.
Your investment covers a fully custom, professional website built to attract students, simplify enrolments, and grow your studio.
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You can pay by bank deposit or credit card (fees apply).
A 20% non-refundable deposit secures your design date. The next 30% is due before the project start, and the remaining 50% is payable at the end, before the transfer of website ownership.
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Yes — you’ll need a Squarespace subscription (Business/Core plan or higher) to keep your website live. As a Squarespace Gold Partner I can get you 20% off your first year’s subscription. Once your design package is paid in full, I don’t charge ongoing fees. If you’d like me to manage your website regularly, I can do that for an additional monthly fee.
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I know you’re busy running your studio, so I make the process as simple as possible. That said, your input is essential to ensure your website truly reflects your brand. Here’s what I’ll need from you along the way:
Business details — Tell me about your studio, brand, and goals so I can design with them in mind.
Access — Logins for your existing website (if any), domain registrar, and any tools we’ll integrate.
Content — Images, videos, and copy. I can often reuse content from your existing site, but high-quality photos (performances, classes, teacher headshots) are strongly recommended.
Policies — Copy for your Privacy Policy (required) and Terms of Use (recommended). If you don’t have these, I can help you source templates.
Feedback — Respond to design drafts and give feedback at key stages.
Subscription — Pay your Squarespace subscription at the end of the project so your new site can go live.
Don’t worry, I’ll guide you through each step so nothing falls through the cracks!
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If you decide to move forward, I’ll send the Agreement and Invoice for your deposit. You can review everything, ask questions via email, and then decide whether to proceed.
Once you’re ready, simply sign the Agreement and pay the deposit. I’ll then send a confirmation that your project is booked, along with instructions for the next steps, such as submitting your content.